Enprise Group founder Mark Loveys has been appointed full time CEO of Datagate Innovation, an early-stage Cloud software development company that provides online billing and reporting portals for businesses that bill according to subscription or usage.
The Enprise Group-owned company manages the data aggregation, rating, billing and analysis of service usage, with Loveys believing the company to have an “exciting global opportunity in the massive online market.”
“I believe Datagate has huge potential to drive significant value for Enprise Group shareholders,” he says. “I will now focus all of my energy on growing Datagate.
“It has a big and exciting growth path ahead which is going to involve serving businesses, large and small, all over the world.
“The reseller channels of telco and utility companies worldwide are drowning in billing complexity and transaction volume. Datagate makes complex billing easy and inexpensive.
“It enables resellers to reduce billing cost and differentiate their offerings in what are often commodity markets. We have a compelling value proposition in the global cloud economy.”
Loveys says Datagate is already generating revenue through seven live customer sites in New Zealand, with the company’s strategy based around using the local market to establish reference sites before ramping up sales offshore.
Parent company Enprise Group has sales channels of resellers in America, Canada, Australia, New Zealand, South Africa and the United Kingdom, with Loveys saying that, “Datagate can leverage these existing global channels to market.”
As a new Cloud-based Software-as-a-Service business, Loveys says Datagate requires up-front cash investment.
To raise new capital, professional investors will be allowed to invest directly in Datagate, alongside Enprise Group as fellow Datagate shareholders.
Datagate will operate as an autonomous entity, rather than a wholly-owned subsidiary of Enprise Group and to that end, Loveys will invest directly in Datagate once he gains shareholder approval and regulatory clearance to do so.
In addition, Loveys will remain on the Enprise Group board of directors as a non-executive director and will retain a significant shareholding in the company while Enprise Group will retain a significant shareholding in Datagate and a director on the Datagate board.
“I believe these changes will maximise Enprise Group's shareholder value and better fulfil the potential of each Enprise business,” Loveys adds.
“As a high-growth cloud company, we will raise direct investor capital to build Datagate through its formative years, before crossing over to profitability through its build-up of recurring SaaS revenues.”
As reported by Reseller News, Elliot Cooper replaces Mark Loveys as CEO of Enprise Group.