AppDirect expands into Asia-Pacific region

AppDirect expands into Asia-Pacific region

Aims to help Asia-based businesses of all sizes find, buy and manage Cloud software

AppDirect expands into Asia-Pacific region

AppDirect expands into Asia-Pacific region

Cloud commerce company, AppDirect, has announced plans to grow its presence in the Asia-Pacific region. The company’s vice-president of worldwide sales and strategic partnerships, Richard Dufty, said it aims to help Asia-based businesses of all sizes find, buy and manage Cloud software.

The announcement follows its recent expansion in Europe, with offices in London, Stockholm, Munich, and Paris.

“We made a decision that, in 2015, we will focus on a major launch in Asia-Pacific. Our partnership with Telstra in Australia and Spark in New Zealand is vital to our growth,” he claimed.

The company launched its offerings in Australia with Telstra in 2013.

“Telstra was a pioneer in offering Cloud applications through a marketplace with its T-suite offering. What it found was that it had a great install base of customers but was keen to improve the capabilities of its offering and platform, as well as reduce its time to market by adding more applications and functionalities. That’s when we went into agreement with it.

“As part of our expansion, we think it’s crucial to be close to and build collaboration in market. Right now, we have three staff in Sydney and we’re looking to grow that quite substantially over the next 12 months,” Dufty said.

To support the growth, the company has also opened a new office in Singapore, which will be its official headquarters for the Asian region; an office in Tokyo, Japan; and added additional account management and pre-sales capabilities in the Asia-Pacific region.

According to Dufty, the company will continue working closely with its partners such as Telstra and Spark to identify regional application providers that allow distribution integration across all of AppDirect’s marketplaces.

“For example, a local Australian ISV that in the past would struggle or take years to find an audience or distribution path, can now integrate into the AppDirect platform and have the ability to be sold through the Telstra apps marketplace and have access to about 30 million users around the world.”

Dufty also mentioned the company’s recent launch of the AppDirect Monetization Suite, which has added capabilities such as billing and distribution services and a reseller management service, in addition to the core platform it’s had.

“What this means is that with this, we’ve got new functionality and new target markets in Australia that will allow us to continue growth. Our forecast plans for Australia over the next 12 months is between 200 per cent and 300 per cent growth.

“We are a key partner of Microsoft’s Cloud Solution Provider program, so we’ll have increased play there. We also want to increase our abilities in helping businesses in all aspects of their distribution lifecycle and working closely with developers and ISVs around the region to help them with their go-to-market strategy from a technology and marketing platform,” he added.

Traditionally, AppDirect has been in play within the telco verticals, and Dufty claimed the company also intends on expanding that to HR and payroll, as well as the banking and finance verticals.

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Tags Telstraexpansionpartnershipcommercesparkappdirect


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