Soon to be TPG-owned internet service provider (ISP), iiNet, has launched a new permanent installation at the Perth Arena, the iiNet Social Post.
The 4.6m tall structure is an interactive column aimed at delivering a “digitally innovative brand experience” for patrons attending events at the stadium.
Powered by Australian technology company, Stackla, and using 8 x 55-inch NEC commercial-grade LCD displays as well as 2 x 32-inch LCD touch screens, the column features 3D animations and a tailored social media feed with artist and fan posts.
The ISP said the Stackla feed will allow fans the opportunity to engage with the column via their mobile phones, watching as their own Twitter and Instagram posts upload to the column.
The best photo will become the iiNet super fan of the month and win a $300 Ticketek voucher.
An interactive event poll will also run on the column’s touch screens where fans can have their say and have the chance to win monthly prizes.
iiNet marketing manager, Alicia Phillis, said the ISP worked with local suppliers including Gettin Hectic, Marketforce, Staccato and Kingman Visual to develop the concept.
“The iiNet Social Post delivers an enhanced experience for visitors to Perth Arena by allowing fans to proudly share their excitement and magic moments,” she said.
Perth Arena general manager, Michael Scott, said the permanent installation was a perfect fit for the venue and will provide a unique opportunity for fans to engage on an even greater level with the range of events it hosts.
“Perth Arena was the first public venue in Australia built with digital technology in mind and our partnership with iiNet allows us to continue to remain a leader in this space,” he said.
iiNet has been a partner of Perth Arena since the venue opened in November 2012, providing free WiFi access to patrons.