UK-based point-of-payment rating system, truRating, is gearing up to launch itself into the Australian market place next year.
The startup, which went live in the UK in February, gives consumers the opportunity to provide feedback as they are paying for their goods and services, and has so far processed more than 400,000 ratings.
The rating system, which picks one question to query customers on their retail experience, looks into areas such as service, value, experience, atmosphere and product. Merchants can also add two of their own questions to the system to gain specific feedback, allowing them to collect valuable data into the customer’s interaction with the business.
It is currently looking at opening a Sydney office and already has some merchants piloting the rating system.
truRating CEO and founder, Georgina Nelson, said its goal was to make it as simple and quick as possible for customers to give, and for merchants to gather feedback.
“The FinTech and data sectors are undergoing a period of innovation and growth, and we are confident truRating will add a significant contribution to this,” Nelson said. “Our metrics in the UK demonstrate that 88 per cent of people provide feedback using our method, and we have strong evidence to suggest this trend would be replicated in Australia.”