IT management software and solutions company, CA Technologies, has inked a partnership with Cloud services company, Versent, in Australia. The partnership will see Versent provide systems integration and deliver services in tandem with CA Technologies in Australia.
“We’re also toying around with ideas on how we can participate in various proof of concepts, or smaller joint ventures to see if we can innovate on top of the product set, particularly with customers,” Versent managing director, Thor Essman, said.
Prior to signing on as a partner of CA Technologies, Versent was a customer of the company. According to Essman, this particular partnership and toolsets are aimed at bringing speed back to IT, particularly through application and service development.
“In non-traditional spaces, many people wouldn’t think of security as an area where it would be a major influencer of speed. But it’s probably becoming the single biggest enabler within enterprise IT. Businesses need to get security right with APIs, services, or even leveraging DevOps, and the product suite from CA Technologies offers that.”
CA Technologies A/NZ partners and alliances director, Kevin Van Gils, said the partnership is targeted at delivering quick and meaningful outcomes to customers.
He claimed the applications economy is disrupting the local market, leading to the need for these new technologies from the company to be introduced to customers. And this new partner is an extension of that.
“We have a shared vision in helping customers through their evolution of digital transformation so Versent was a natural fit for us. We’ve also had a long history of customer and technical dealings with them so this partnership was just a natural fit for us.
“It’s also about getting customers that we don’t traditionally engage with. Such businesses are those looking for quick results and who are becoming very agile in the way they do things,” Van Gils mentioned.
Essman added Versent has aspirations to expand into the Asian region, and this partnership with CA Technologies might follow along then.
“CA Technologies is a known and trusted brand while Versent is relatively unknown and been around only for a short time. But when you bring those two together, you have the ability to get heavily automated repeatable outcomes. It’s a good blend of the old world and new world coming together,” he added.
CA Technologies has been fine-tuning its channel strategy since Van Gils got promoted to the position earlier this year, especially since the A/NZ market remains an untapped territory for the company.
“One of the things we’re trying to do is be consistent and predictable. We’ve tweaked our strategy to mainly focus on empowering and educating our partners around the notion of the application economy.
“We also want to focus in on some technologies that sit in our management Cloud, DevOps, and security streams that we expect to see significant growth from. And this partnership is an example of that,” he said.
CA Technologies has also recently refreshed its partner program to increase the number of benefits, reduce the entry points, and introduced a number of discounts across its main products.
“We don’t have a huge services group, or skills and capabilities that will allow customers to get value from our products by ourselves. So leveraging the channel is how we get customers to realise the outcomes from our products across all routes to market,” Van Gils added.
In the next few months, the company is looking to double down with the number of partners it has got.
“We want to increase our relevance with them and make sure they’re successful with this huge market demand that’s out there at the moment. They can expect us to help them manage that demand, with role-based enablement that’s easy to consume, and discounts and rebates to make sure they’re competitive in the marketplace,” Van Gils concluded.