Security company, FireEye, has appointed Lani Edwards to the role of A/NZ head of channels. Edwards joins FireEye following her stint with Juniper Networks as A/NZ head of channels, a position she was in for only 11 months.
Edwards will be responsible for leading FireEye’s channel strategy and managing its network of distributors and value-add resellers. She replaces Chris Barton, who was promoted to the role of regional alliance manager as part of the Global Alliances team.
Barton will be responsible for the regional partnerships with FireEye’s largest global systems integrators and service providers.
Edwards' appointment also follows the hire of Sean Kopelke, who was recently named FireEye director of global alliances for the Asia-Pacific and Japan region.
The company said, in a statement, that these two regional appointments were made to help the company extend its local channel program.
FireEye global solution providers and Asia-Pacific and Japan channels vice-president, Scott McCrady, said Kopelke and Edwards are valuable assets in the effort to expand its channel reach and help even more organisations defend themselves in this region.
“Today most organisations in the region aren’t prepared to defend themselves against advanced cyber-attacks. Globally, we find that 96 per cent of organisations are breached and 27 per cent of those involve advanced malware. The Asia-Pacific region is not immune, in fact, its regional tensions and economic dynamism fuel cyber-attacks,” he said.
Edwards told ARN the newly appointed channel team will be developing and working on value proposition for its channel partners and strengthening that message across the A/NZ market.
“I’m excited to be part of that process. Just a few months ago, FireEye had just one person looking into this, and now we’re up to five people with another person due to come on board. I’ve got a team around me that will enable and empower the partners that we work with,” she said.
According to Edwards, the channel can expect more training for partners, as well as a relaunched channel focus, which the company is due to announce to the A/NZ market at its upcoming partner conference in August.
“We want to share the differentiated value FireEye can offer to the channel partners. Partners can, through us, sell differentiated solutions to their client base to give them leverage as compared to their competitors.
“We’re also looking to have conversations with companies that aren’t your traditional channel partner. Our partnership with VISA is a good example of that. We’ve got products and technologies that enable us to extend to any customer in any vertical and any market. That opens up our channel partner base,” she added.
Edwards has had more than 15 years of channel experience in the industry, having held positions across vendor, distributor and reseller organisations spanning countries throughout Europe and Asia.
She served in Juniper Networks for a total of six years, in the positions of partner manager and A/NZ partner account manager before being promoted to the role of A/NZ head of channels. Prior to that, she was product manager at Avnet Technology Solutions for about two years.