Software, services, and solutions company, Insight Enterprises, has unveiled a new corporate brand that aims to embody today’s dramatic shift from IT to the intelligent technology that business leaders demand to help their business run smarter.
The company said, in a statement, that the fresh new brand to the market is the first rebrand for the company since it was founded in 1988.
It also said the new brand reflects several years of purposeful change within Insight to not only address the dramatic shift in how B2B technology purchases are made, but also to effectively meet the pace of change and depth of challenges within businesses today which technology can solve.
The company’s new approach to helping businesses run smarter through the application of intelligent technology is embodied in a new logo comprised of four “i’s” that are interconnected to signify the connections Insight makes with its clients, partners, and teammates.
The logo mark is open at the center to signify the possibilities that technology will play as businesses transform and innovate for the future.
Insight Enterprises Asia-Pacific senior vice-president, Andrea Della Mattea, mentioned changing times in the industry is what lead to the company’s rebrand.
“The four major forces of disruption – mobility, Cloud, social, and Big Data – and the Internet of Things (IoT) has been transforming companies. So if you look at Insight today, we’re very much different from what we were five years ago.
“Our rebrand is much more than a new logo and symbol. We’ve also got a new purpose for the company, as well as new internal values,” she said.
Della Mattea also said the messaging of the company being an information technology company focusing on hardware, software, and consulting services is now altered to revolve around intelligent technology.
“The intent is that we help organisations leverage their IT investments to drive different results, which is focused around business outcomes for the company. And that is tied directly to our new purpose.”
The rebranding will also change operations within Insight. Della Mattea indicated that, in the coming months, the company will be investing more in its local operations to better serve its large commercial and public sector clients.
“We will be increasing in scale in this geography, as well as investing in strategic offerings to help our clients take advantage of these disruptive technologies and drive the right business outcomes,” she added.