1. Key channel plays for 2015?
In 2015 we are focused on empowering our partners as they transition to the cloud, which means a complete framework and supporting programs. We are also recruiting net new partner types, like Service Delivery Partner and Technology Alliance Partners, to add to our ecosystem and be a part of our next generation ecosystem.
2. Key technology for 2015?
We continue to focus on our key application development platform, OpenEdge, which provides the rock solid system of record for so many of our partners, and then adding web and mobile development for systems of engagement with our Rollbase and Telerik products.
3. Key message to the channel for 2015?
Our key message this year is about innovation and finding inspiration and support for being innovative in your business. In this new generation of partnering we believe the partners who have been inspired by our message and have the courage to change are the ones that are the most successful. We strive to inspire our partners to change an grow within the new economy of cloud.
4. Key warning to the channel for 2015?
Disruption is here. By 2020 the partner landscape and partnership types will be very different than we have today. For ISVs, cloud is not the end game, cloud is the beginning of the new era. So if you want to be a thriving, modern business, then you need to renovate the core and innovate for the new today. Don’t wait or you will be left behind by others that will.
5. Key to pROGRESS for 2015?
Being a true partner with our partners and providing a modern program that is rich with resources and support to guide them during this transition phase are our keys to success. We believe it’s important to always evaluate and find ways to improve our program, learning from others or taking chances to ensure we stay ahead of the curve. We are offering innovative initiatives and benefits to assist partners who are rising up to the cloud challenge and supporting them along the way. Getting to know each partner and responding to their needs is critical.