Enterprise software company, Zuora, has introduced a new relationship business management marketplace called RBM Connect, that aims foster a new wave of subscription business model innovation.
This relationship business management channel partner marketplace is essentially an “app store” that showcases 57 pre-built apps from technology partners, system integrators and developers worldwide.
Zuora said, in a statement, that it will serve as an extensive partner ecosystem for companies driving the shift to the subscription economy and makes it easier for companies to launch subscription businesses based on the Zuora solution.
The new marketplace features more than 50 partner solutions tailored for subscription businesses, including configure, price, quote, financial planning, e-signatures, and ERP integrations. RBM Connect also leverages Zuora’s platform and APIs to solve use cases, such as lockbox file processing, custom dunning workflows, and discount management rules.
Zuora CEO, Tien Tzuo, said companies in nearly every industry, including consumer goods, education, energy, financial services, healthcare, retail, and telecom, are looking for ways to participate in subscription-based business models.
“RBM Connect makes it easier for companies to find the information and partners they need to begin their transformations, while providing our industry-leading partners with an opportunity to market their solutions and collaborate with other vendors,” he said.
Tzuo further explained that subscription businesses require an agile and diverse systems infrastructure to meet the demands of creating and growing a healthy recurring revenue stream.
“For example, sales and operations teams need highly coordinated, seamlessly integrated processes that unify front and back office applications to support all stages of the subscriber lifecycle, from first contact through registration, payment and renewal.
“And customer success teams need an intelligent view of subscriber touch points that can provide early warning signs of churn, adoption and upsell opportunities,” he said.
According to Tzuo, to create this infrastructure, IT leaders who recognise that one-size-fits-all solutions won’t work are increasingly turning to vendors that have developer friendly APIs, open platforms and broad partner, developer and end user communities that enable them to rapidly build and connect apps that fit their business needs.
“RBM Connect makes it easy for vendors and companies to showcase these applications and collaborate with this community,” he added.