Networking equipment vendor, D-Link Australia, has announced the appointment of Matt Farmer as its new national retail sales director. He will report directly to the company’s Australian managing director, Graeme Reardon.
Farmer assumes the responsibility of driving sales and channel marketing across the A/NZ region for D-Link’s key retail relationships, with an emphasis on connectivity solutions for the modern smart home. This includes its IP security and home automation solutions.
“Matt’s role will lead the ongoing growth of the D-Link brand across our retail channel partners, through to their customers. His goal is to solidify D-Link as the enabler and first choice in people’s minds when it comes to network enabled products for the connected home,” Reardon said.
According to Farmer, he joins D-Link Australia at a very exciting time as the significant shifts in the way people consume content and interact with multiple devices calls for high quality and high performance networking equipment in today’s modern home.
“I’m delighted to have joined D-Link as this is a company, under Graeme’s stewardship, with a firm trajectory towards being number one in all the market areas it services in the not too distant future,” he said.
Farmer brings to D-Link Australia more than 25 years of sales and marketing experience, especially in senior management, business development and team management. Prior to joining D-Link Australia, he served as the managing director of Groove Communications for more than six years.
Some of his other work experiences include being a B2C and B2B relationship management specialist at companies like Telstra, PowerTel, and most recently mobile broadband specialists, Globalgig.
Farmer added that he intends to use the knowledge he got from his former stints, and experience delivering results and marketing technology solutions to retail channels, in his new role.