Sales platform provider, CloudSense, has opened its first Sydney office to help accelerate its growth in the Asia Pacific region following a landmark deal with digital marketing services company, Sensis.
Regional vice president, Adam Savage, will lead the Asia Pacific team for the UK-based company.
Built on Salesforce, the CloudSense platform deliver sales effectiveness for companies configuring, pricing and quoting products and services from simple sales to sophisticated subscriptions.
CloudSense recently landed a deal with digital marketing agency, Sensis to transform its digital sales and improve its sales efficiency within its print business.
“To be able to configure, price and quote new services seamlessly with existing services is crucial to effective sales and a straightforward buying experience,” CloudSense CEO, Richard Britton, said.
“Yet it is important not to view the initial sale as the end, but when the service has been delivered and invoiced. When a company is providing subscriptions this is ongoing. Companies worldwide recognise the negative impact of ineffective and siloed systems across their order-to-cash cycle.”
Other CloudSense customers include Tata, Financial Times and O2 Telefonica.
Britton told ARN it has experienced particularly strong demand across the Asia Pacific from companies that want to make necessary changes in selling their goods and services - from simple products to sophisticated subscriptions.
“The need to adopt new technologies to transform the sales process is key to many industries,” Britton said.
“We are experiencing high demand from mid to large companies with different sales channels, a complex and varied product portfolio, and where sales include bundles of products and services or are subscriptions based."
A prime target market is the telecoms industry.
"This is where service providers are operating in a highly competitive industry, attempting to differentiate by providing bundled services and products, always looking to cross-sell products and ultimately, facing up to the prospect of high churn rates and low customer loyalty,” he said.