Dell is building on its previous channel partnership with distributor, Ingram Micro Australia, by signing a non-exclusive agreement with the company.
As per the deal, Ingram Micro will be marketing, selling and supporting Dell’s new end user compute product portfolio in Australia, which includes the Dell’s Latitude, Optiplex, workstation and Monitor product families.
“Following the success of our enterprise products launched last year, we’re seeing the volume and numbers of active partners ramp. We believe in conjunction with Ingram Micro, we’ll be able to reach our growing reseller base,” Dell A/NZ consumer and small medium business general manager, Roddy Perkins, said.
According to Perkins, Ingram Micro Australia currently stocks Dell’s enterprise solutions including servers, networking and storage.
“What we’re looking to provide is choice. We’re also looking to expand our reseller base with Ingram Micro here in Australia so they can tap into the Dell product range,” he mentioned.
He claimed where products aren’t available stock and sell, resellers would be able to place back-to-back orders with Ingram Micro Australia, which Dell will then take on and deliver directly to the partner or end-user.
“We’re making a lot of investments locally in terms of our sales capability, marketing, operations and products to make sure this is a success. Growing our channel business is part of our strategy going forward globally, so this sits in line with it.”
Ingram Micro vendor management general manager, John Brown, said its partners can now access Dell’s breadth of end user computing products whilst leveraging Ingram Micro’s selection of complementary technology solutions.
“We want to help our partners provide solutions to real world problems. So enablement, pre-sales technical engagement and marketing will all be key to our strategy as we move forward with the Dell end user computing portfolio,” he added.