Australian digital media and software distributor, Adimex, has added film and video product designer and manufacturer, Ikan to its product portfolio.
The agreement gives Adimex access to Ikan and PD Movie branded products.
In the past, Ikan has been available through several local dealers, but its CEO and founder, Kan Yeung, said the change to a single distributor who works directly with dealers in the region, created synergy on the supply and marketing side as well as greater efficiency in product delivery.
“We are confident that the arrangement will mean that more end-users in the A/NZ region will come to experience the quality, technology and value offered by Ikan products,” Adimex sales manager, Frank Nicolaci, said.
Ikan was founded in the US in 2005 and manufactures and distributes a variety of products used in film, video and photographic production.
Its products are sold through authorised dealers located in more than 50 countries.