Zebra changes channel stripes

Zebra changes channel stripes

Launches new channel partners program

Real time tracking and solutions company, Zebra Technologies, has launched a new channel partner program.

The program will enable and reward growth for Zebra’s channel partners who are investing in driving value for end-user customers, according to a company statement.

Built with input from Zebra’s global partner ecosystem, the new program will also make it easier for channel partners to expand their relationship with Zebra and deliver innovative solutions to customers.

Starting in January 2016, Zebra’s new channel program will identify, promote and serve channel partners and make it easier for them to conduct business with Zebra and be rewarded for providing value to customers.

According to a company statement, the customer-centric partner program will unify the best of Zebra’s award-winning PartnersFirst program and the PartnerEmpower program to encompass a more inclusive channel ecosystem that addresses the needs of distributors, independent software vendors (ISVs), resellers and system integrators (SIs).

It will differentiate engagement and support for partners who invest in and are committed to Zebra and demonstrate competencies to address changing market needs and trends to better serve customers.

It will also provide training, education and incentives to partners that deepen their skills, enhance their ability to deliver innovation and serve as consultative channel partners to mutual customers.

The program will simplify pricing to drive competitive advantage and profitable opportunities and offer a consistent global program framework with regional flexibility to address local market differences.

Zebra vice-president, global channel strategy, Eileen Eck, said the company was more committed to the channel than ever before.

"Our new program will provide expanded resources and capabilities - demonstrating the strength of our business and how we are better together," she said.

"Our partner program will be closely aligned with our vision of creating a smarter, more connected global business community and we will work with our partners to help them differentiate themselves, better serve our end users and seize the opportunities presented by enterprise asset intelligence.”

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Tags channel programZebra vice presidentglobal channel strategyEileen Eck

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