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Apple slashes display prices

Apple slashes display prices

Apple has slashed the price of its flat-panel displays, and announced a raft of new products, the main selling point of which will be their comeptitive pricing.

The vendor unveiled its new Power Mac G4 line last week as well as its new 20-inch cinema display that will sell for $2695.

Meanwhile, the price of its 23-inch cinema high definition display that features 1920-by-1200 pixel resolution has been cut from $7599 to just $4095. Apple also reduced the price of its 17-inch studio display from $2299 to $1395.

“The new 20-inch Cinema Display, with its 1680-by-1050 resolution, offers more pixels than our previous 22-inch product,” Apple vice-president of hardware product marketing, Greg Joswiak, said. ”We’ve priced it very aggressively.”

Apple’s new Power Mac G4 series features a choice of either a single 1GHz, dual 1.25GHz or dual 1.42GHz processor and includes FireWire 800 and internal support for 54Mbps 802.11g and Bluetooth wireless networking. Prices range from $3099 to $5699. The range is due in Australia in early February.

Apple also announced its iLife application package – a retail bundle that puts all the multimedia pieces together, combining iTunes, iPhoto 2, iMovie 3 and iDVD. The package will retail for $95 and will ship at the end of this month.


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