Network Ten has selected the Brightcove Once Cloud-based ad insertion and stream stitching solution to power the Apple TV and Sony Bravia apps of its catch up service, Tenplay.
Using Brightcove Once, Tenplay can now deliver a personalised viewing experience for consumers. It can also insert targeted and personalised advertising.
The solution has enabled Tenplay to accelerate over-the-top app deployment across devices, while delivering a consistent broadcast TV-like viewing experience.
Network Ten chief digital officer, Rebekah Horne, said the broadcaster would continue to expand the number of devices for audiences to access Tenplay.
“We are dedicated to providing high quality entertainment anywhere, anytime," she said.
"Thanks to Brightcove Once, delivering ad-supported content on platforms like Apple TV and Sony Bravia is a simple process.”
Network Ten launched Tenplay in September 2013 as a catch-up and live TV streaming service across desktop, mobile, tablets, Xbox, and Windows 8 platforms.
In January 2015, it launched on the Apple TV platform with Brightcove Once and was able to quickly scale out the deployment to cover the Sony Bravia platform with minimal additional effort.
Brightcove Asia Pacific vice president, Mark Blair, said Tenplay had become the first Australian network to deliver a broadcast-like ad-funded experience across Apple TV and Sony Bravia.
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“The beauty of Brightcove Once is that as Network Ten takes advantage of new distribution opportunities for Tenplay on additional platforms and devices, there is little extra effort needed," he said.
"Our technology helps provide a great TV-like experience for the consumer with high quality video while allowing Ten to increase monetisation opportunities.”