IBM has signed a multimillion-dollar agreement with Coca-Cola Amatil to move its Asia-Pacific CRM systems to the IBM Cloud.
The workloads will be hosted in IBM’s two SoftLayer cloud centres in Australia and will provide CCA with a more agile environment to quickly respond to customer needs and will deliver significant annual savings to CCA.
The deal is on top of a five-year multi-million dollar cloud agreement that CCA signed with IBM last year to manage its mission-critical SAP infrastructure in IBM’s Sydney cloud centre.
The IBM Cloud provides the flexibility for CCA to provision capacity to match customer demand, in a secure and reliable environment.
It also allows CCA to spin up new development environments to deliver new products and services for customers through an online portal quickly and cost-effectively.
CCA group chief information officer, Barry Simpson, said the business required the highest levels of Customer Service '24/7'.
"We must have our products on shelves at any hour of the day or night that our consumers wish to purchase them," he said.
"We have large transaction volumes which vary significantly depending on factors like location, day, season and what’s on."
He said the move to SoftLayer provided the company with a game changing level of flexibility, resiliency and reliability.
"This consumption based model also removes the need for large expenditure on IT infrastructure,” he said.
"Over the next six months CCA will transition workloads to the IBM Cloud to run production, testing and development environments.
"These workloads span the organisation and are essential for CCA’s customer relations management, planning, forecasting and reporting. The workloads are used daily by CCA sales, operations and finance, along with their partners and customers.
IBM Cloud general manager A/NZ, Jennifer Moxon, said the extension of the relationship would allow CCA to more quicly respond to market dynamics.
"And with the opening of the second IBM Cloud centre in Australia, organisations like CCA can now manage their data on-shore, with unmatched resiliency, security and scale,” he said.