While Anite International has held a low profile in Australia since selling off its Anite Networks business to Logical in 1999, the IT software and services company is re-establishing its local presence on the back of a $30 million government contract.
The contract win, with the Victorian Office of Housing, led Anite to establish an office in Melbourne in August. Anite managing director for Asia-Pacific, Martyn Phillips, said the company was now on a “very aggressive” recruitment drive which will see the local operation almost double in size, to 100, by March.
“The vast majority will be recruited to build our new Housing .Net application,” said Phillips. The company also has a number of partners involved in fulfilling the contract, including Fujitsu subsidiary, DMR Consulting.
With the Housing contract as its main focus, the increased staff and local presence will be a springboard for Anite to bring its other products to the Australian market, said Phillips. Anite currently offers solutions in telecoms, travel, local government and law enforcement.
Anite is now making a play for partners in the telco space for its Calculus telecoms interconnect billing solution, which allows inter-company billing. Stuart Bethune is heading up the channel program for Asia-Pacific out of the company’s newly established regional headquarters in Melbourne.
Anite is seeking both referee partners and integrator partners for the Calculus product, who would be the “eyes and ears” to increase brand visibility and identify new business opportunities, said Bethune.
Calculus, a Microsoft .Net high volume billing system, will initially be marketed at telcos, but Bethune said the next phase of marketing will involve partners wishing to adapt it for other vertical markets such as road-toll billing or the utilities sector.
The product had been successfully implemented as part of a road-toll pilot in the UK, he added.
Anite was expected to have developed its marketing strategy for its travel and government products within three months. The lower end travel products, as well as the entry-level asset management and CRM products, might suit a channel model, said Phillips.