After several years of selling directly to resellers, external data storage vendor LaCie has appointed two distributors to aid its growth in the Australian market.
LaCie is a niche vendor of external data storage devices, ranging from SCSI connected external hard disks to USB and Firewire connected hard disks, as well as CD and DVD burners and back-up drives.
With a strong legacy in the Mac market, most of LaCie’s resellers have traditionally bought directly from the vendor via mail order. In order to penetrate the mass merchant retail market and corporate reseller markets, the vendor has appointed World Best Technology and Express Online to distribute its products.
LaCie managing director, Renald Gallis, said the vendor’s number one priority was to have its products fronting the shelves of mass merchants such as Harvey Norman and Dick Smith. For this task the vendor came across World Best Technology, a distributor based in Rydalmere, that only dealt with a select few vendors and targeted a select few retail chains at any one time. Currently, World Best is only distributing Samsung and LaCie products, and focuses on mass merchants such as Harvey Norman, Dick Smith and Bing Lee.
World Best Technology director, Gerard Maggs, said LaCie had been made aware of how his company had introduced Samsung’s laser printer line to the Australian channel from scratch and was hoping that going niche would yield LaCie the same results.
Alongside the mass merchant distributor, LaCie has appointed Express Data’s new online distributor Express Online to spread the vendor’s reach among corporate resellers. “We realised we needed a distributor for the corporate market — for those resellers selling into large companies, education and Government accounts,” Gallis said. “In the past we have found it difficult to approach them.”
“This is an important agreement for our company as it significantly enhances the range and quality of products we can offer to the corporate market,” Express Online general manager, David Gage, said. “It is a big vote of confidence in our new online distribution model."