Former EMC, Cisco, VMware joint venture, VCE, has unveiled a major expansion of its converged infrastructure portfolio with a raft of new solutions to ease the move to a hybrid Cloud.
VCE is expanding the scope of converged infrastructure integration from physical hardware elements to include application and cloud infrastructure, driving an evolution from converged infrastructure to converged solutions.
The three major advancements include VCE Vscale Architecture, VCE VxBlock Systems and VCE Vision Intelligent Operations 3.0.
The launch follows EMC's move late last year to take the lion's share of VCE ownership in a new 90/10 split with Cisco.
It is now part of storage giant EMC's federation of companies.
The launch follows VCE posting staggering growth figures of 80 per cent in 2012/13 and more than 110 per cent in 2013/14.
They were also Cisco's number one route to market in the UCS space, making up 20 per cent the networking giant's business in that category.
The company has sold 2400 VBlock's worldwide, has 1100 customers and has sustained significant growth, with seven consecutive quarters of 50 per cent growth or more.
It has also opened a Sydney office in Kent St, which will serve as its APAC headquarters and has plans expand to New Zealand in the next six months.
VCE managing director A/NZ, David Barker, said the company had a presence in the five largest Australian banks and had seen "huge" take up by the state and federal government.
"We are acknowledged today as an on ramp for the hybrid Cloud," he said. "We provide all the component parts that allow customers to move into the hybrid Cloud."
But while most of its business has been with the bigger companies, Barker said the new advancements gave VCE the capability to scale down to address the Australian SMB market.
"Right at the moment we have the top end of the market place," he said.
"Large government departments, financial institutions, big MSPs are all taking this solution up.
"But we are seeing more and more acceptance in the mid-tier as well without any problems at all."
Barker said the company was 100 per cent channel partner engaged.
"From my point of view the channel gets a much broader offering and a whole different value proposition to be able to take to the market," he said.
"When you look the customers we have already got - to be able to now elevate this and get a broader opportunity across our customer base, they are all absolutely engaged in wanting to join in with us."
Its current partners include Wipro, Accenture, Infosys, DiData, Ethan Group, Amcom, CSC, Telstra and Optus.
VCE chief technology officer, Matthew Oostveen, said new converged infrastructure technologies would continue driving the company's rapid growth trajectory locally as the company provided organisations with solutions to facilitate scale, agility and efficiency.
"It strategically places channel partners closer to the heart of the operational aspect of the datacentre of the future and it gives them the ability to be able to stand on our infrastructure and provide additional services that they weren't able to before, and help modernise many of their customer datacentre sites," he said.
"I think that by virtue of taking that approach they are far more moving to a trusted advisor role."
The new Vscale Architecture is a “scale up” AND “scale out” architecture that delivers simplicity and speed at datacentre scale.
It leverages a converged fabric to interconnect multiple converged infrastructure systems and datacentre elements, providing optimised, on-demand resource sharing.
While the new VxBlock systems are a family of converged infrastructure systems designed to enable greater flexibility in system components for customers.
The first VxBlock System will offer a turnkey SDN solution based on either Cisco's Application Centric Infrastructure (ACI) or VMware's NSX.
VCE VxBlock Systems will receive the same “VCE Experience” of factory-based pre-integration, pre-testing and pre-validation with seamless component-level updates, ongoing lifecycle assurance, and unified single-call support, according to a company statement.
Additional VxBlock systems will be introduced throughout 2015.
VCE's Vision Intelligent Operations 3.0 is a major update to the company’s converged infrastructure management software.
It's capabilities have been expanded to provide unified intelligence across multiple VCE converged infrastructure systems – either independent or as part of a Vscale architecture – enabling multi-system management and converged operations at scale.
Oostveen also opened up the possiblity of partners being able to use supporting technology other than Cisco in the future.
"I alluded to us being launch partners with VMware in Evorack and there's enormous opportunity for the channel and it's not going to stop there," he said.
"We don't rest on our laurels. My advice to partners is... to keep watching for future announcements that will have technology components that align well with the value proposition for channel partners in Australia.
"It's a blinking cursor and we asked them to stay tuned."