SSP has signed a deal with financial services software provider Temenos to package its insurer offering with a new, single user experience platform.
Using Temenos’ UXP – edgeConnect – insurers will be able to easily and swiftly rebrand SSP’s Select and Pure Insurance products to each of their distribution channels.
This means that insurers are able to present a consistent brand and interface across mobile, tablet, desktop and even telesales contexts, without forcing insurers to invest in a custom solution for each device, according to a company statement.
SSP Australia general manager, Paul Miller, said Australian consumers were increasingly expecting their insurers to have a presence across multiple devices.
“Going forward, insurers need their products to work across all their channels straight out of the box and with this technology we are simplifying this process,” he said.
“Whether it’s providing consistency between what salespeople and consumers see or tackling completely new channels, we are empowering our customers to apply our products to new contexts.”
Temenos, product director, UXP, Dharmesh Mistry, said insurers realised they needed to provide a seamless and consistent experience across the multiple channels that customers use for buying insurance products.
"It’s important for them to also be agile and quick in responding to new market opportunities and customer demands,” he said.
"Together with SSP, we will not only help insurers to operate successfully in this demanding and rapidly changing environment, but we will also allow them to differentiate what they offer and set themselves apart from the competition.
"The joint venture will provide them with a future-proof platform that will embrace new channels and devices as they continue to emerge in this digital era.”
The news follows successful trials and the product is expected to form a central part of SSP’s insurance offering for the next five years.