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Digital cameras rock the retail world

Digital cameras rock the retail world

Ask any retailer – digital camera sales are where it’s at.

The boom is set to continue, at least for the next three years, according to predictions from Inform. The market analyst said sales of digital still cameras were likely to reach three million units over the next three years. Inform has only monitored the market for the last few months, but its figures are already proving impressive.

“It is early days yet in terms of monitoring, but it is manifesting itself as one of the most interesting and dynamic technology sectors, and definitely one with plenty of profit potential for all resellers,” said Inform chief digital camera analyst, Luke Solyom.

Christmas statistics are not yet in but - based on November sales - Inform predicts the market may well top 80,000 for the Christmas period. In November, about $60 million was spent on digital cameras, excluding accessories.

Even supermarkets now stock digital cameras, Solyom said.

Canon leads the digital still camera market, particularly in the two-to-three mega pixel category. Fuji, Sony and Olympus also feature prominently, each winning about 10 per cent of the market.


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