1. Key channel plays for 2015
Key to 2015 will be a number of trends, both continuing and new. IoTs, the growing shift to public Cloud, an ever-increasing focus on cyber security and the adoption of mobile as the dominant platform, will be some of the key plays this year.
2. Key technology for 2015
Cyber security is likely to be a key technology for 2015, however many of these things are inter-related. As an enterprise or Government department, whether you are focused on moving assets to a public Cloud, or building a new mobile platform, security and speed will be dominant requirements. In the media space online TV streaming or OTT will gather pace, with multiple players entering the market with a variety of business models.
3. Key message to the channel for 2015
Understand your customer and add value to them from a strategic perspective. What are their goals? What are their key initiatives? Differentiate yourself by aligning with companies providing thought leadership in key strategic areas such as security or IoT.
4. Key warning to the channel for 2015
Be ready to shift your business model if needed. Become more proactive and make your bets by deploying specialists in key spaces your market is demanding.
5. Key to Akamai’s success in 2015
Providing a fast and secure Internet experience to our customers and their end users will remain the focus for us in 2015. With trends like IoTs and online TV streaming really gaining momentum, it will make our role even more important. Our goal is to allow everyone, everywhere, on every device (whether it’s a smartphone, desktop or smart kitchen appliance) to have a seamless web experience, each and every time.