1. Key channel plays for 2015
In the printer market, channel differentiation will be created through support, customer service and product quality. These are important in a fairly mature market with a high degree of product commoditisation.
2. Key technology for 2015
LED printing technology. With fewer moving parts, LED printing offers a straight paper path for greater media flexibility, low power consumption, high quality prints, quiet operation and space-saving printer design.
3. Key message to the channel for 2015
Align with vendors that can offer support that goes beyond price discounts and rebates. A robust product with technology, quality and design differentiation, as well as usage flexibility will help preserve margins and customer retention.
4. Key warning to the channel for 2015
Engaging in a price war contributes to a lose-lose for resellers and vendors. Vendors and resellers should work together and offer beyond-hardware solutions such as managed print and situation-based software.
5. Key to your company’s success in 2015
To continue offering customers, via our channel partners, peace of mind thanks to three years warranty and OKI-pioneered LED technology. We will also continue to supporting our channel with lead generation campaigns around our Try OKI free-trail program and nationwide media campaign encompassing print, online, outdoor, social and broadcast media.