Distribution Central has struck a deal to distribute flash vendor Pure Storage to the Australian and New Zealand channels.
It is the most recent of several new distribution agreements since the expansion of Distribution Central’s storage and data centre portfolio late last year.
The new portfolio includes contemporary data centre solutions, data centre consolidation, software defined networking, cloud, big data analytics and virtualisation.
Distribution Central executive chairman and ARN Hall of Fame member, Scott Frew, told ARN the vendor was added to the company's burgeoning portfolio because it was pure flash, as opposed to hybrid.
"It's hardware on a consumption basis. If you buy their storage array and you stay under maintenance then we will replace the controller.
"Growth is what it's all about and the consumption piece is the game changer in this particular part of the market."
Frew said flash technology had traditionally been an enterprise-only solution, but that Pure Storage’s technology had made flash accessible for a broader range of end-users without impacting performance.
"Pure Storage offers an excellent opportunity for partners to deliver an advanced yet affordable flash solution to their customers,” he said.
“We will take the Pure Storage product range to market with our complete suite of reseller support services, including pre-sales technical support, post-sales field support, configuration, renewal and asset management, training and education programs and channel marketing programs.”
Late last year Distribution Central also launched several new vendors in its storage and data centre portfolio including SimpliVity, Fusion-io (acquired by SanDisk), EVault(acquired by Seagate) and Arista Networks.
Frew said the channel's reaction to the new portfolio was positive overall.
"This (Pure Storage) and Simplivity are the two most exciting products in our storage porfolio," he said.
"The big thing for channel is product life cycle. This is the first time we have appliances that really get into that life cycle hardware as consumption for the resellers."
Distribution Central has grown from $1.6 million in FY2004 to more than $275 million in FY2014 in revenue.
The company currently employs 120 staff across Australia.