Lenovo has appointed Roderick Lappin as president of the company's Asia-Pacific operations in a bid to unit the mature and emerging markets business units in the region.
The company has decided to bring together the Asia-Pacific Emerging Markets and Asia Pacific Mature regions, promoting Lappin, and also promoting Ken Wong, to vice president of Strategy and Planning.
According to a company statement, Lappin, has been a driver of success across the current Lenovo APAC mature market business, leading the company to become the PC sales leader in Japan and overseeing the successful launch of the consumer business in Australia and New Zealand (ANZ).
Currently based in Japan, Lappin intends to stay in Tokyo where he will run the Asia-Pacific business and will remain the President of NEC Lenovo Japan Group.
He will continue to lead the Japan and ANZ business and will report to Gianfranco Lanci, Lenovo’s chief operating officer and executive senior vice president.
Lanci said Lappin had a wealth of experience in creating a successful businesses in mature and emerging markets.
“With Rod at the helm, I am confident the business across Asia-Pacific will continue to thrive and will experience a whole new level of success, just like NEC Lenovo Japan Group in Japan over the last three years under his strong leadership.”
According to a a company statement, the recent launch of smartphones and other consumer devices in the region indicates the company is poised to make Asia-Pacific a growth engine in the enterprise and consumer technology market.
Lappin said Asia-Pacific presented Lenovo with a swathe of opportunities and was critical for continued success as the global leader in PCs.Read more: Lenovo announces executive shake-up as part of major restructure
“I have set my sights to not only continue Lenovo’s momentum in the PC market, but to elevate our positions in other key categories including mobile and other consumer computing devices across Asia-Pacific. I know for certain that together, with my new team, we can make this happen.”
Lappin, an Australian, has been with Lenovo for the past eight years and has been based in Japan since 2008. Originally from Australia, he holds a degree from Macquarie University’s Graduate School of Business.