HP’s imaging and printing group has launched into the New Year with all guns blazing, announcing a new program which will net resellers additional rebates of up to 10 per cent.
The program, launched under the moniker Jackpot January, will run until the end of this month. The rebate scheme is available to all resellers, regardless of whether they purchase directly through HP or through a distributor.
“It’s a pretty aggressive program, with rebates of around 10 per cent,” said HP market development manager Danielle MacInnis. “We’ve found consumer demand at this time of the year has been falling away and so we really need to be driving [demand] from the other end.”
As well as cash rebates for the company, HP is also encouraging individual sales representatives with $50 e-vouchers. Each time the rep makes a sale, they can accumulate an e-voucher which can then be printed out and spent like cash in most major retailers around Australia.
“A good rep should make good money out of this,” MacInnis said.
HP is also reprising its Trade in, Trade up program. The vendor ran the program last year, but has simplified the redemption process for its current offering, with a set amount for each trade in.
“The only difference is that we will give them more money for trading in an HP printer as opposed to a non-HP printer,” MacInnis said. “We want to reward resellers and their customers for their loyalty to the brand. It’s an extra sales tool for the reseller, it's good for the big deals and it helps get competing product off the streets.
“The program has been really well received. There are so many things in the channel that it can be hard to keep track, so we have tried to make this as simply and as aggressive as possible.” The trade-in program will run from February through to June 30.