Cognos buys Adaytum, formulates partner strategy

Cognos buys Adaytum, formulates partner strategy

Cognos channel partners stand to inherit a significant portion of business from the BI (Business Intelligence) vendor’s $US157 million buy-out of enterprise performance planning firm, Adaytum, announced yesterday.

Patrick Elliot, divisional manager of finance applications for Cognos said that many of Adaytum’s top 250 accounts which were catered directly will be passed onto the channel.

Although Cognos itself only conducts 23 per cent of its business via partners, Elliot said he had "a good idea that a large portion of Adaytum’s success [within the Cognos fold] will come from resellers.”

Parties from the combined Cognos/Adaytum entity will sit down today to conduct a partner review.

Adaytum has only one reseller partner in Australia, e.fab, which has operations in Sydney and Melbourne. Elliot said this relationship will continue unchanged.

Meanwhile, the combined entity will be looking for potential opportunities to cross-sell Cognos applications into Adaytum’s existing 125 clients in Australia/NZ, and vice versa.

The purchase rounds out Cognos’s business intelligence and balance store card applications, making it the “only vendor with an integrated corporate performance management offering” according to Elliot.

Director of finance for Cognos Asia Pacific, Michael Kwaaitaal, put the potential payback of the purchase at between three and five years.

The merger has created four redundancies, the majority from Adaytum. The casualties were minimal, Elliot said, considering the merger bought together 17 staff from Adaytum and 70 from Cognos.

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