Reseller Voice Trend Technologies doesn't have a shop front and has no full-time staff. Its proprietor has a day job and the company hasn't had to fork out huge wads of cash to establish a Web site.
So what does it have to offer? How about a Web shop front that would be the envy of most big resellers in Australia, selling a complete range of Internet and voice over IP products.
Voice Trend Technologies is the first reseller to have its Web site (http://www.voicetrend.com.au) tap into Express Data's new Web site, which is providing all the back-end services. This includes product specifications, pricing and availability, according to Alan Ha, the company's proprietor.
Ha said he is investigating the opportunity of soon listing his own prices instead of ED's recommended retail pricing.
What's more, Express Data expects to enable Voice Trend Technologies to also sell electronically over the Web in the near future, rather than having orders faxed as it does now.
Express Data also ships products directly to the customer. With such minimal overheads, the Web reseller will be able to sell at very low margins, Ha said.
Ha, who is an insurance company IT buyer by day, said: "This is a five to nine thing for me, not a nine to five thing."
Express Data is also looking to help other resellers get up and running on the Web quickly and efficiently at similarly low costs.
Peter Stein, information systems coordinator for Express Data, said: "If resellers don't currently have the ability to create their own Web-based pricing module, we are interested in helping them bring this to market. All it takes is a valid URL and an ISP hosting service and a bit of HTML know-how.
"I believe there are a number of mid-tier resellers who could benefit from partnering with us for developments like this."
It's not just mid-tier resellers that are showing interest, however. Express Data general manager Ross Cochrane confirmed to ARN that the distributor was in negotiations with Harris Technology as to how it can leverage off ED's new Web site.