Australian clothing retailer, Jeanswest, is set to deploy an SDL Cloud e-commerce solution as it embarks on an international expansion plan.
SDL will deliver deliver highly personalised and engaging experiences to online customers, drive year-over-year growth in online channel revenues and help grow the company internationally.
Jeanswest, has become an increasingly global brand, with more than 3000 stores across Australia, New Zealand, the Middle East, Russia, Fiji and China and an online sales channel since 2009.
According to a company statement, its previous eCommerce platform wasn’t capable of providing filtered navigation, targeting, personalised one-to-one messages or promotional offers that were timely and based on customers’ expressed interests and browsing habits.
The deployment will support the company’s next phase of growth into Europe, India and other regions.
SDL eCommerce Optimisation (formerly known as SDL Fredhopper) and a component of the SDL Customer Experience Cloud (CXC), is a rich, proven platform that integrates with Jeanswest’s existing eCommerce solution, yet provides robust capabilities in search, navigation and merchandising with the freedom to evolve the site over time.
Jeanswest general manager, multi channel and business development, Frank Renzi, said the fashion market was a fast-paced playing field, requiring constant innovation to survive and prosper.
“Providing our customers with outstanding experiences is core to our company values and sets us apart from our competitors," he said.
"However, each time we tried to add a layer of complexity to our website, we couldn’t do it technically.
"With SDL, Jeanswest will continue to not only deliver superior products, but provide relevant experiences in the languages of our target customers internationally.”
SDL’s smart search and navigation will help Jeanswest’s customers find exactly what they are looking for, while targeted selling and merchandising capabilities help the retailer display the relevant products it wants to sell.
SDL chief executive, Mark Lancaster, said the company had seen a growing demand for solutions that managed and optimised high value customer engagements to drive online revenue and improve customer satisfaction across multiple channels.
"We believe success for retailers starts and ends with individualised, contextually relevant experiences," he said.
"SDL is excited to work with a brand that is equally passionate about innovative technology and true one-to-one customer relationships as Jeanswest.”