Network security vendor, Check Point, is set to hire a raft of new channel staff, increasing its A/NZ footprint by about 25 per cent.
The Tel Aviv headquartered company, which has 2900 staff worldwide, has also revealed a new channel program for A/NZ partners to capitalise on the strong growth it has seen in the past year.
Check Point managing director, Kurt Hansen, told ARN, the Australian operations were set to expand from 63 staff to 80, with a majority of those coming in sales.
"The market is really growing," he said. "While last year, IT security was all about the breach with one attack after another, in 2015 we will see the continuation of a raft of security dilemmas from zero-day malware and open source to the need to safeguard SDN, mobile users and IP appliances."
"We are also seeing firms spend seven-figure sums protecting critical infrastructure around power, water, gas, roads, rail - that's becoming an increasingly important attack vector as well. And of course the Internet of Things."
The security/engineering team will also grow from 14 to 21 staff as part of the expansion.
The company expects to have the head count filled in by March.
But Check Point is relying on the channel to drive growth in region through the new Stars Program.
According to a company statement, the program will create sales opportunities for partners, giving them all the resources they need to dramatically accelerate their Check Point sales revenue.
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"The company developed the Stars Program in consultation with its channel partners, to help cut through the complexity often associated with selling and supporting security solutions," the statement said.
"It enables flexible collaboration with partners, accelerating sales cycles and provides expert knowledge and resources."
It also offers a range of training and support tools and is inviting partners to its annual sales kick-off to deepen their knowledge of the company's roadmap and solutions.
Check Point Software president, Amnon Bar-Lev, said the program had a single goal: to make partners more successful, knowledgeable and profitable.
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"We want our partners to be a fully-integrated part of the Check Point team, so we are delivering the best growth opportunities and rewards in the industry," he said.
The programs tiered levels reward channel partners with competitive product discounts and guaranteed margins, enabling partners to take full advantage of new opportunities available in the growing network and data security market.
It includes four levels of accreditation, ranging from two stars to the invite only four star elite.
It provides dedicated account teams, enhanced sales tools and market development funding, increased product margins and incentive for partners, and enhanced sales and product training.
Check Point marketing manager, Christopher Rodrigues, said the program was about encouraging more interaction and giving back in terms of education knowledge and funding.
"That's going to help with increasing sales," he said. "The reason why we are doing this is to give them the opportunity to do more quicker, accelerate their growth and help them on their way.
"It's all about partnerships and we are a 100 per cent channel company. We don't do any direct. We engage with customers directly but all the business goes through channel."