Axient buyout sees Captaris take distribution inhouse

Axient buyout sees Captaris take distribution inhouse

Document delivery vendor, Captaris, plans to invest in a Sydney-based regional headquarters and support centre after buying back the distribution and support of its RightFax product line from distributor Axient.

The terms of the deal have not been disclosed.

Captaris acquired Axient’s business contracts as well as taking on distribution responsibility for Axient’s resellers. However, Axient has kept its direct customers.

The reshuffle of its A/NZ distribution comes as Captaris realigned its business to focus on document management and delivery, regional manager for A/NZ, Jeremy Fox, said.

RightFax is an enterprise fax and e-document delivery solution, that integrates and automates the delivery of fax, paper and electronic documents.

“This acquisition represents a considerable investment for Captaris in the Australian and New Zealand markets,” Fox said. “We have seen continued growth year-on-year since we entered the Australian market, 13 years ago, and recent market analysis indicates there is still strong growth expected in this region.

“We aim to capitalise on that opportunity in A/NZ by aligning ourselves more closely with the channel and with our strategic alliance partners in this region, including Oracle and SAP.”

Captaris had already begun building up its channel, Fox said.

“We’ve put on a couple of sales people with a strong background in channel management,” he said.

They will focus on Sydney, Melbourne and Brisbane.

With about 30 resellers in A/NZ, including Volante, Data#3, IBM GSA and EDS, Fox said Captaris already had “10 star performers” and would look to provide ongoing training.

“The first thing we’re going to do is visit all the resellers who are currently out there, and listen to their issues and concerns, and where they see the market going,” he said.

Captaris plans to move its current North Sydney offices to Rosebury in December, where it will share premises with the 24/7 customer support centre.

“We’re recruiting a couple of extra support people right now,” Fox said.

The vendor has also taken on three technical support and operations staff from Axient.

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