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Cellnet ties Acer NZ win to Tech Pac buyout

Cellnet ties Acer NZ win to Tech Pac buyout

Cellnet has credited its appointment as an Acer distributor in the New Zealand market to Ingram Micro's recent acquisition of Tech Pacific.

The distributor's managing director, Stephen Harrison, said Acer had chosen to sign up another distributor in that market in order to fill the void created by the integration of the Ingram Micro and Tech Pacific businesses.

The buyout had caused many people to think about their distribution strategy model, he claimed.

"This Acer deal is the first sign of someone acting on what has happened with Ingram Micro and Tech Pacific," Harrison said. "A lot of people have gone into strategy mode to figure out what is best for them on the distribution side."

Cellnet was also in discussions with a number of its current vendor partners who were looking to increase the level of business they do with the distributor next year in light of the acquisition, he said.

Cellnet has sold Acer products locally since 2001. The new deal will see its IT Wholesale subsidiary now distribute the vendor's complete range of desktop and laptop PCs, along with its server, storage, display and peripheral goods, to New Zealand resellers.

The New Zealand market currently accounts for a third of Cellnet's business each year.

According to Harrison, its recent appointment as a distributor for HP consumables, along with continued growth across its IBM business, had seen the NZ division grow three-fold in the past 12 months.

The new contract was expected to contribute an additional $10 million to the distributor's overall bottom line annually, he said.


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