Australian software startup Flamingo is set to launch in the US after gaining significant traction in the Australian market.
Flamingo, launched in Australia in March, is a cloud based software platform that enables customers to co-create and design the experience they want, that organisations can deliver.
It does this through providing a digital co-creation lab where a customer and employee, together, co-create the experience the customer wants, within the parameters the business can deliver.
Data analytics then builds predictive models of customer experience.
During its beta phase, Flamingo worked with customers including NAB, Prime Financial, Quay Credit Union, Imalia Insurance brokers, Her Fashion Box and PropellHer.
These businesses will use the Flamingo platform to retain customers, acquire customers, gather real-time insights and test innovations.
Founder, Dr Catriona Wallace said the company was in advanced discussions with five US-based corporates in the insurance, health insurance, banking and arts sectors.
"All five businesses are looking for technology to help them have more meaningful conversations with their customers and to be able to personalise experiences for individuals," she said.
"This capability is provided through Flamingo’s product suite called CustomerCreate.”
Flamingo has also just appointed San Francisco-based Andy Dale, as its Chief Technology Officer (CTO).
Dale was previously the CTO at Respect Network, and is a renowned expert in personal cloud technologies.
Wallace said Dale was a highly respected technologist and who understood the Flamingo vision to develop a shared-value creation model for business based on empowering both customers and businesses to co-create experiences.”
Flamingo recently closed a $2.11 million Angel Round in Australia and will conduct its Series A raise in the US in June 2015.
Flamingo has also released the latest version of the Journey Assist product, which is now available for SMBs as well as enterprises.