Accenture acquires Reactive Media

Accenture acquires Reactive Media

Looks to boost its digital marketing and technology services


Accenture has acquired digital agency Reactive Media, in order to boost its own digital marketing offerings via apps, e-commerce web sites and social media.

Reactive Media will join Accenture Interactive, a part of Accenture Digital, as part of its creative design, customer experience, digital production and e-commerce platforms. All of Reactive's staff will be retained.

“Demand is growing rapidly for services that integrate creative ideas with design, usability, data-driven customer insights, and technology in order to create compelling digital customer experiences,” said Accenture Interactive senior managing director, Brian Whipple.

“Brands are recognising that being relevant to customers has never depended more on how they engage with customers digitally. The agreement to acquire Reactive demonstrates our continued investment in digital marketing services to better help our clients provide innovative and engaging customer experiences across all channels.”

The terms of the deal, and the acquisition price were not made available.

Reactive has offices in Melbourne, Sydney, London, New York, and Auckland.

“I’m incredibly proud of the team we have built at Reactive. For the last 17 years, we’ve championed the value of technology and design, particularly their ability to transform industries and help organisations strengthen and grow their relationships with customers,” said Reactive Media's MD, Tim O’Neill.

“By joining Accenture, we will be able to provide our digital services to an even wider range of organisations and provide our existing clients with greater scale and depth of category and industry experience.”

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Tags accentureReactive MediaBrian WhippleTim O'Neill

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