MSP pricing to stay flat in 2015: Kaseya

MSP pricing to stay flat in 2015: Kaseya

Kaseya releases 2014 managed service provider pricing survey

More than 90 per cent of managed service providers expect to either increase or keep their pricing flat in 2015.

That's according to the 2014 Kaseya managed service provider pricing survey, which gathered its findings from 700 MSP firms spread across 30 countries.

It found higher-growth MSPs are pricing higher, going after larger deals and implementing value-based pricing with their customers.

They are also offering several emerging and advanced services that their lower growth counterparts are not offering as frequently.

The survey also pinpointed opportunities for MSPs to offer new services in 2015 that would meet evolving customer demands, and enable those MSPs to differentiate themselves from other providers.

Kaseya chief marketing officer, Loren Jarrett, said the MSP market was constantly changing as clients’ needs evolved.

"Successful MSPs need to continuously evolve their businesses to survive and thrive.” she said.

“This year’s survey shows us distinct patterns in the practices of higher growth MSPs, and it contains a wealth of data that service providers can use to benchmark their businesses and help with critical pricing and service decisions.”

The survey found for every category of managed service included in the previous 2013 survey, the percentage of 2014 respondents offering those services increased significantly.

Offerings of network and connectivity support, monitoring client IT Service Levels, and Cloud monitoring services showed the most dramatic increases.

It also found less than 10 per cent of respondents offer full Mobile Device Management (MDM) and Bring Your Own Device Management (BYOD) services, although over 20 per cent expect to offer mobile device management within the next six months.

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Tags 2014Kaseya chief marketing officer Loren JarrettKaseya managed service provider pricing survey


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