Digital training company, Digital Chameleon, has formed an exclusive partnership with Capgemini Australia’s digital transformation practice to help company's close the digital skills gap.
The partnership is aimed at helping major organisations move their digital knowledge and skills through a combination of scalable programs, tailored learning and metrics driven return on investment.
Capgemini’s ongoing research in conjunction with MIT has shown that companies that embrace digital, are 26 per cent more profitable than their industry competitors, according to a company statement.
They generate nine per cent more revenue through their employees and physical assets.
However, the impact of digital technologies is not only felt in the IT department, but across the entire organisation, creating a huge demand for digital skills.
Research with Massachusetts Institute of Technology also reveals that 77 per cent of companies consider digital skills as the key hurdle to their digital transformation.
They claim that they do not have necessary skills in the areas of social media, mobile, process automation and performance monitoring and analysis.
Digital Chameleon is a learning and development business that engages with companies to help mainstream digital marketing literacy across entire teams.
The company uses a standardised assessment process as part of its methodology to measure digital literacy among these teams.
Digital Chameleon managing director, Patty Keegan, said, there was a disconnect between people’s confidence, or comfort level, and their job responsibilities.
"We find that companies can no longer hire their way out of a digital skills problem and have to become digitally literate.”
Capgemini, head of people and change consulting, Paul Savage, Australia said the company had always been a market leader in supporting clients along the technology enabled transformation journey.
"Our partnership with Digital Chameleon allows us to help organisations grow digital capability organically to enable accelerated delivery of transformation outcomes," he said.
"The partnership will provide our clients with the ‘know how’ to close the digital skills gap and create real advantage in their markets.”