Ridesharing app, Uber, has gone on the offensive in a letter to the transport ministers of Australia ahead of a meeting of the respective leaders.
The letter invites the ministers to hear the experiences of "real Australians" whose lives Uber has changed for the better and cites the thousands of jobs it has created in Australia.
It also cites the environmental and cost advantages to consumers, but says little of the impact the service has had on the taxi industry.
Earlier this week, Victoria’s Taxi Services Commission issued a cease-and-desist letter for the UberX service for safety reasons because the service does not require drivers to be accredited. Queensland and New South Wales have also taken action against UberX.
The follows the Western Australian taxi industry calling for the government to fulfil its regulatory role, after the company rolled out its service in Perth.
In August, the WA State Liberal delegates passed a motion "to remove any legislative or regulatory barriers preventing customers from accessing ride sharing services using on demand smart phone apps in WA" at the WA conference.
In NSW, finance minister, Dominic Perrottet, endorsed the service despite Roads and Maritime Service cracking down on the service by issuing fines to drivers.
In August, NSW Roads and Maritime Services confirmed it would continue to fine drivers who were found to be infringing the Passenger Transport Act 1990.
The Uber letter states, "With underemployment one of the biggest challenges facing the Australian economy, Uber provides opportunities for people to supplement their incomes to support their families," it said.Read more: Klikon transforms ac3 into multi-sourcing integrator
"In Sydney, a typical uberX partner driver works 20 hours per week and earns $2500 per month, on average.
"Uber’s flexibility means partner drivers are fitting the hours that they drive on Uber around their lives and families a safe and reliable alternative in Australia’s transport mix."
After listing the ostensible advantages it urges to minister to support the service.
"The reasons for change are many and excuses are few. We encourage you to look closely at the impact ridesharing is already having on your cities and to imagine how much more it could have with your help."