iiNet is taking the fight to NBN Co in Geelong with download speeds of up to 100Mbps in a bid to cash in on unmet demand in the area.
The company has doubled capacity for its iiNet Cable network, which offers NBN-like download speeds to about 50,000 premises in Geelong.
However upload speeds range from 1Mbps to 8Mbps, a far cry from the 40Mbps that the NBN offers with 100Mbps services.
According to a company statement, doubling the capacity of its iiNet Cable network allows iiNet to supply unmet demand for high-speed Internet access from Geelong’s existing businesses and homes. At present, the NBN is only available at new real estate developments in Geelong.
iiNet chief technology Officer, Mark Dioguardi, said the iiNet Cable network can deliver Internet speeds as fast as 100 megabits per second (Mbps).
“The upgrade lets us supply more customers while maintaining a high quality service,” he said.
“We’ve already completed this upgrade with plans to continue investing in network capacity to stay ahead of customer demand. That means our customers using iiNet Cable will get great performance when they need it.”
In Geelong, approximately 50,000 of the city’s 63,000 households can access download speeds, ranging from 12Mbps to as fast as 100Mbps via the iiNet Cable network.
The iiNet Cable network uses Hybrid Fibre Coax (HFC), first deployed in Australia in the 1990s by cable television providers, but now widely used to deliver broadband services.