Acer Computer Australia has launched the Acer Elite Partner Program, designed to benefit channel partners of Acer’s distribution network that specialise in the fastest growing segment of the market – the small to medium business (SMB) market.
Acer’ head of channel and distribution, Walter Olson, said the main objective of the new program was to formally recognise and reward those partners whose support and commitment has seen Acer’s commercial business grow within Australia:
“The main benefit to channel partners being part of the Acer Elite Partner Program is receiving formal recognition for their support of Acer and having a rebate and Marketing Development Fund (MDF) program," he said.
"We have a very strong channel ecosystem that has supported Acer for many years in the Australian market. As a channel-focused organisation, our revised Partner Program specifically addresses our commitment to our channel and assists them in attacking the SMB market within Australia.
"Our focus is re-establishing Acer as a brand of choice within the SMB market and providing commercial-grade solutions to our partners and customers.”
Acer will support all Acer Elite Partners through a quarterly sales target rebate program focused on commercial products, as well as providing access to Acer’s unique AcerLink e-business portal, which allows partners to easily configure products and order through a seamless online ordering process.
Acer Elite Partners will benefit from dedicated marketing support and accrual, including customised advertising programs and access to Acer marketing materials. In addition, they will have access to exclusive events and training sessions to assist in the growth of the Acer brand.
Acer’s distribution network includes BlueChip IT, Ingram Micro and Synnex.