Sydney's digital entrepreneurs will now be able captalise on the emerald city's sparkle after the introduction of .sydney Web addresses.
The New South Wales Government has signed a contract with the Internet Corporation for Assigned Names and Numbers (ICANN) to obtain exclusive online rights to the .sydney new Top-Level Domain.
NSW Finance and Services Minister, Dominic Perrottet, said the introduction of the .sydney domain name would fuel an online real estate boom for the city’s digital economy.
“Launching in early-2015, .sydney will give NSW businesses and Internet users their first opportunity to register local city-based domain names,” he said.
“Only a handful of the world’s biggest cities have applied for their online name which means these web addresses have a competitive edge in digital branding.”
The move to launch .sydney domains are part of the Top-Level Domain program being rolled out by the global regulator of web addresses to introduce greater choice and availability online.
More than 350 of the almost 1400 new domains are already live on the Internet, including .build, .menu and .luxury.
Perrottet said he expected that .sydney would transform the digital economy of the city.
“These domains will give businesses a new and highly targeted channel to communicate to their Sydney-based customers,” he said.
ARI Registry Services – the Internet infrastructure company appointed to manage .sydney – chief executive, Adrian Kinderis, said a .sydney Web address would be an innovative way for individuals and businesses to clearly display an online affiliation to the city.
“Advertisers, digital marketers and major brands embracing .sydney will soon be able to target consumers in a way never before possible. Navigating the Internet via .sydney domain names will be the easiest way to identify products and organisations serving the Sydney and New South Wales communities online,” he said.
He said another area of opportunity within .sydney lay within generic domain names.
“The marketing potential and appeal for businesses to dominate an entire market niche means domain names such as cafe.sydney, electrician.sydney or realestate.sydney will be snapped up quickly.”
Those interested in registering a domain name under .sydney can register their interest directly with ARI Registry Services.