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Omega moves into new Melbourne HQ

Omega moves into new Melbourne HQ

Local systems assembler and distributor Omega Technology has shifted into a new headquarters in the Melbourne suburb of Nunawading, doubling its assembly and warehouse capacity.

Victorian state manager Steven Waite said the move coincides with being appointed as a national distributor for Mitsubishi, which gives its commodities business a significant boost.

"Moving from Boronia to Nunawading puts us closer to the CBD where we are seeing good growth," Waite said. "It is also closer to most of the freight companies who distribute our products to regional resellers, which has been one of our traditional strengths.

"The new location is significantly larger than our last home. It is a more modern facility with larger modern offices, better assembly facilities, racking throughout the warehouse space and a more efficient dispatch area."

Waite said that the new facility covers 1,200 square metres and will allow up to "six to eight times" more output from the systems production department and "significantly increased" stock-holding capacity.

While still focusing on a large range of OEM, Intel-validated PCs and servers that are sold exclusively through the channel, Omega has also "rounded out" its distribution business with the Mitsubishi line of products.

"As well as selling systems, we are a tier-one distributor for some big international brand name components," Waite said. "We are looking to focus on monitors in our commodities business and the Mitsubishi products will complement the agencies we already have for LG Electronics and Philips."

Omega will carry the full range of Mitsubishi products. In addition to the monitors, it will also be stocking modems, scanners, keyboards, hard drives, CD-ROM drives, CD writers and media. With Mitsubishi and other vendors, the commodities side of the business now accounts for about 50 per cent of turnover, according to Waite.

Waite said that Omega, which is a family-owned business that was incorporated in 1985, has been able to ride the flat market "reasonably well".

"We are seeing the distribution market consolidate and we are sure that some of the existing players will disappear in the next 18 months," he said. "We have a well-rounded offering of systems and commodities but I think some of the niche players are going to struggle in the next year or so.

"We don't want to take over the world but we are using the flat market to move into new markets."

Waite said that Omega's systems business has continued to grow and feels that it is well-positioned for the future. Each of its offices in Melbourne, Brisbane, Adelaide and Hobart offer build-to-order capabilities as well as sales and warranty service.

"There will always be a need for OEM systems and that side of our business is growing naturally," he said. "We are seeing more competition in the marketplace from the tier-one brands but there are still a lot of users and resellers who want to buy and sell Australian products.

"The new facility will allow us to put on more staff and ramp up production even further."


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