Digital marketing service, Affiniti, has signed IT reseller, Invotec, to its PartnerReach program.
Invotec is the 300th reseller to join the program since its launch in October 2012.
Invotec chief executive, Michael Fisher, said the PartnerReach was an effective marketing tool for the company, delivering valuable product information to customers from trusted advisors.
“The ability to have one very valuable aspect of our lead generation taken care of through PartnerReach is a real value add to our business,” he said.
PartnerReach is a free monthly email marketing service available to IT resellers, offering customised newsletters to increase customer engagement.
The program, which is fully subsidised by IT vendors, has delivered results at almost twice the industry average, with unique open rates of over 40 percent and click-through rates above 20 percent, according to a company statement.
Managing Director, Joel Montgomery, said Affiniti’s success had surpassed initial expectations.
“Our goal was to sign up 200 partners in the first 2 years, but fortunately the service has outperformed predictions and is delivering exceptional results,” he said.
“Our partners are interested in more digital marketing services such as Google re-targeting and telemarketing.
“And based on this take up rate, we are also looking at developing similar programs for other sectors and verticals.”