IT distributor, Nextgen Distribution, and digital creative agency, Bang Australia, have joined forces to launch a new marketing agency, Nextgen Create.
Designed to offer measurable marketing for the Australian and NZ IT channel ecosystem. Nextgen Create has opened with its first major creative campaign in September working with a number of different channel partners targeting different industry sectors.
Nextgen Create managing director, Scott Caulfield, said, “Technology solutions and how they need to be marketed have become more complex and more nuanced in recent years. There’s so much more to effective sales and marketing than blasting out HTML emails to the same old database.
“NextGen Create delivers scale and first-class creative campaign execution and management for vendors working with multiple partners for greater market reach. And for partners – we make marketing so much easier, bringing expertise, resources and proven process to the table. The response from both our vendors and channel partners to date has been absolutely fantastic.”
The new team has very specific experience and success in channel marketing, digital campaigns, MDF management, list acquisition and demand generation.
Offerings include list builds, nurture campaigns, content creation, template marketing, custom creative, bespoke campaigns, telemarketing, and more.
This partner campaign proficiency is something both vendors and the channel can struggle to effectively execute in market, because time and resources are so often stretched, the agency said in a statement.
Nextgen Create identified a vacant sweet spot between IT distribution and a conventional creative digital agency – introducing a new service offering that effectively changes the traditional IT distribution game.
Underpinned by Campaign[x]Read more: Hewett leaves Westcon for Kaspersky Lab MD Asia Pacific role
While experience and intellectual property is critical to Nextgen Create’s capabilities, the cornerstone of the service offering is Campaign[x] – a proprietary online marketing platform.
Campaign[x] is a multi access marketing platform for real time campaign management and ROI reporting through a front-end dashboard – transparent and visible to all stakeholders including vendors, channel partners and any relevant third parties.
On the backend using Campaign[x], Nextgen Create provides advanced marketing automation and analytics to improve outcomes, and help vendors and channel partners achieve the best possible marketing campaign results.
Over several years, Campaign[x] has been used by a number of global vendors for successful Australian partner programs.Read more: PushPull Marketing merges business operations with DNA Connect
The launch of Nextgen Create coincides with a major overhaul and new release of Campaign[x], reflecting the profound changes in effective demand generation strategy now necessary in a digital environment, the company stated.