Microsoft’s revised Surface Pro 3 reseller list: ASI in, Computelec and CSA out

Microsoft’s revised Surface Pro 3 reseller list: ASI in, Computelec and CSA out

The hand-picked group now at 14, with Ingram Micro and Synnex retaining distribution rights

With its Surface Pro 3 now launched, Microsoft has once again revised its list of hand-picked Surface resellers for Australia.

The vendor has introduced ASI Solutions to the exclusive group, and confirmed it is no longer working with Computelec and Computer Systems Australia (CSA).

The authorisation of ASI to supply the Surface extends the vendor’s existing 20-year partnership with the reseller.

ASI co-founder and chief executive officer (CEO), Maree Lowe, said the reseller has experienced huge demand for mobility implementations through 2014 as chief information officers (CIOs) explore flexible working devices.

Computelec, which was a Surface reseller as recently as June, said its exclusion from Microsoft’s updated list is the result of a mutual agreement.

Computelec CEO, David La Bozzetta, said, “Microsoft’s go-to-market strategy for the Surface Pro 3 is to sell volume and to align the device with its software applications, including the Azure Cloud platform.”

“We have only ever sold a small number of the Surface Pro machines and we have made a decision that we want to provide our customers with the type of top tier service they deserve and which we are unable to achieve on the low volumes of units we were shifting.”

As a result, Computelec will maintain its focus on competing Windows-based hardware, including that of Toshiba and Lenovo with which the reseller has long-term commitments.

Our relationship with Microsoft has always been a healthy one and will continue to be in the future. However, we are now focusing more on teaching and learning solutions with Expanding Learning Horizons and Office 365 deployments as they align more closely to our cloud solutions and managed services strategy for schools.”

Microsoft’s full list of authorised Surface resellers now spans: ASI, Brennan IT, Data#3, Datacom Systems, Dimension Data, Ensyst, e-Volve Corporate Technology, Insight Enterprises, Staples Australia, Scott and Hoare Business Computers, The Sommerville Group, Triforce Australia, Trident Computer Services, and Learning With Technology.

Microsoft's Surface distributors continue to be Ingram Micro and Synnex.

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Tags iPadMicrosoftAppleiossoftwarehardwarevendorASI SolutionsresellerComputelecTabletMaree LoweproductCSAComputer Systems AustraliaWindows 8.1Surface Pro 3


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