Apparently there is a lot in a name - as Microsoft on Thursday changed the moniker of its forthcoming server operating system for the fourth time.
What has been known as Windows .Net Server 2003 will be officially called Windows Server 2003 when it ships. The operating system is expected to be ready in April. The server was originally known as Whistler Server during development before it was stripped away from its companion desktop operating system that was released as Windows XP.
The server was then briefly called Windows Server 2002, before product delays and internal griping about aligning the server with Microsoft’s .Net initiative led Microsoft to change the name to Windows .Net Server. Recently, the company added 2003 to the name to signal that it was the follow-on to Windows 2000.
Microsoft said the change in Windows Server 2003 is in name only, and that the features and functions of the server are unchanged.
Company officials said the change is part of a naming and branding strategy that includes a previously announced logo program for software that supports .Net.
But the company has struggled mightily to erase confusion among customers around its .Net initiative because Microsoft has lavishly plastered the .Net moniker across its product line. Now the company will use a ".Net Connected" logo for products and services that support standards-based interoperability.
The company says the logo "indicates a product's ability to easily and consistently connect disparate information, systems."