CA Technologies managing director A/NZ, Hope Powers, has warned Australian companies will be left behind if they ignore the emergence of the "application economy".
Powers made the remarks during her welcome address at CA Expo '14, Sydney, on Wednesday as she laid out her vision for the company.
Powers said the company was "laser-focused" on the application economy and making sure that the software and solutions it was delivering enabled businesses to meet the demands of the digital era and compete and innovate to delight customers.
"We have a new CEO a number of new leaders on the executive management team," she said.
"We have acquired a few companies and we have divested a few as well.
"Our CEO, Mike Gregoire, and the board are focused on the future of CA and what we are brining to our customers."
Powers said Australia was undergoing a digital revolution.
"It's disruptive and it's changing the way organisations transact with and communicate with their internal and external customers," she said.
"Entire industries are being rewritten by software. It's giving competitive advantage to those who step up and meet the demands and embrace the changes that are required by your customers and constituents."
Powers, who was announced the new A/NZ managing director earlier this year said IT was now driving brand loyalty market share and ultimately share price for all organisations, whether it be manufacturing, banking retail or government agencies.
"We're in what the analysts call the perfect technology storm of mobile apps, connected products, social connection and data analytics," she said.
"It's an application economy, everything we do is connected to digital devices. Software enables our daily lives. This means traditional companies are focused on ways that software can enhance the experience to help you bring product to market faster and give you a competitive advantage."
Powers was backed by international author and futurist, Gerd Leonhard, who delivered a keynote on the app economy and exponentialism.
Exponentialism is a contemporary philosophy aimed at understanding the impact of accelerating change on the human experience.
CA's global chief technology officer, Andi Mann also gave tips on how to thrive in the application economy.
However, Powers gave a stern warning to those who chose to ignore the new economy.
"When you think about the companies that are really thriving in the app economy, they are doing at least two new apps per month," she said.
"This is really important given that the app economy is driven by an iterative, faster development, test and release cycle.
"This poses the question as to whether Australian organisation are ready for the application economy and the answer is: not quite.
She said there were still a number of constraints: security, time, costs.
"If we can improve these we can leap forward quickly," she said.
"And there is no excuse. Organisations that don't address these barriers and risks will be left behind."