LG Electronics today announced it is now selling the world's first OLED TV with 4K (3840 x 2160-pixel) resolution.
The sets, available in 77-in. and 65-in. screen sizes, will come in a curved panel form factor. The 65-in model will retail for about $11,700. Pricing for the 77-in has not yet been released.
LG will begin taking pre-orders for the two models starting in Korea this week, with availability in North America and Europe to follow soon after.
The company plans on demonstrating the technology at the IFA consumer electronics show in Berlin from September 5-10.
LG's 55-in. curved-screen, OLED UHD TV was displayed at CES in January. (Image: LG).
OLED, which stands for organic light-emitting diodes, promises larger, lighter screens with the ability to retain consistent color from even the widest of viewing angles.
LG's OLED TVs use a proprietary four-color pixel WRGB (white, red, green, blue) technology, with 33 million sub-pixels working to produce the LG's contrast ratio. Typically, high-definition TVs have an RGB-color pixel scheme.
The OLED products are also "smart TVs" in that they can connect to the Internet for content streaming. The TVs will run WebOS, the platform created by Palm, which LG acquired last year.
"LG 4K OLED TV is the pinnacle of technological achievement and a new paradigm that will change the dynamics of the next-generation TV market," Hyun-hwoi Ha, CEO of LG's Home Entertainment division, said in a statement. "As the next evolutionary step in display technology, OLED will play a major role in reshaping our industry. I feel confident when I say that 4K OLED is a bona fide game changer."
Read more about emerging technologies in Computerworld's Emerging Technologies Topic Center.