There are not many vendors that are willing to put their warranty where their mouth is, but for a limited time Fuji Xerox Phaser Printing (FXPP) is doing just that, offering lifetime warranty on its Phaser range of colour printers.
From now until December 31, customers who buy the Phaser 8200, 6200 or 7700 printers will be able to purchase a lifetime warranty on the product from just $699. The warranty takes in the parts that are normally covered under FXPP's standard or extended warranties, and also includes unlimited telephone support and onsite remedial maintenance covering all parts and labour.
"No-one has ever offered anything quite like it. It proves we are ready to back our products to the hilt," said FXPP channels manager Ben Gardem.
While offering a lifetime warranty is hardly a cost-effective strategy for the vendor in the long term, FXPP aims to bring the quality message to end users. Although the scheme is only available in Australia and New Zealand, Xerox will also consider its introduction into the US market.
"It is more of an exercise to prove the quality and reliability of the product," Gardem said. "The channel has a good knowledge of our products, but we'd like to see a better understanding at the end-user level.
"[This offer] invokes a lot of confidence in the products, but the other side is that it is saving customers a lot of money at the same time. It's thousands of dollars less than under a normal extended warranty."
The warranty can be purchased through FXPP distributors. It is available for new printers only, not demonstration stock. The warranty must also be bought at the same time as the printer itself. This differs from FXPP's extended warranties, which can be purchased after the sale.
Gardem said attach rates in the first month of the program had already increased by hundreds of percentage points.
"We are currently selling more printers with the warranty than not. The big opportunity for the channel is to increase revenue and have more contact with their customers. This helps them increase the value of every sale."