Software integrator Lansa has joined the Australian GS1 Alliance Partner Program as an Associate Alliance Partner.
GS1 Australia is a not-for-profit organisation that administers the global GS1 System of supply chain standards in Australia.
Lansa's product suite spans the entire supply chain process with solutions for global data synchronisation network and product information management solutions, as well as application development, modernisation and integration software.
GS1 Australia national manager, alliances, Joseli Münive, welcomed Lansa, an Australian company, to the GS1 Alliance Partner Program.
"Lansa has joined the program as an Associate Alliance Partner to engage with Australian supply chain businesses, through the initiatives that GS1 Australia undertakes," she said.
"Given Lansa's success in America and Europe in global data synchronisation solutions, we look forward to working with them in servicing local businesses in Australia," added Miss Münive.
Lansa Asia Pacific general manager, Peter Tyrrell, said the company's focus was to help businesses drive down costs attributed to incomplete or out-of-date product information.
"Data Sync Direct provides a comprehensive framework to manage product information for GDSN participants across the supply chain," he said.
Data Sync Direct is LANSA's solution for GDSN participation, providing an integrated, end-to-end product data management solution.
It addresses the challenges surrounding master data management, product data quality, PIM and item publication and subscription.
More than 300 customers in America and Europe use Data Sync Direct, which is integrated into their back-end systems.
Lansa will now offer its Data Sync Direct solution in Australia.
GS1 Australia's Alliance Partner Program provides small and large businesses with supply chain enabling tools, priority notification of new technologies and innovation initiatives to improve supply chain efficiency, comprehensive best practice case studies and professional advice in making the GS1 implementation smoother and easier, according to a GS1 statement.